That’s Tough

In March 2024, I was approached by Jam Jar Clothing to create a custom collection video for their latest fashion collection, That’s Tough, a collection inspired by 70’s athletic wear and colorful patterns.

I came up with the concept for a rooftop baseball game, interspersed with model shots that allowed us to show off the outfits in all their glory. After approval, I was in charge of hiring the crew for the shoot, as well as handling the logistics of the shoot and bringing the vision to life.

On the day of the shoot, I acted as the bridge between the client and the director, ensuring that we finsihed on-time in our tight four-hour schedule.

Afterwards, I handled the editing of the video, creating custom graphics to go along with it.

The result was a thrilling project that the client was happy with that debuted their latest collection on their website. It received over 1000+ views on Instagram and drove 50 shoppers to their site directly.